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~/process

From idea to growth, one stage at a time

Every stage has an owner, a duration range and a deliverable you sign off. Nothing moves forward on assumptions.

  1. idea
  2. planning
  3. design
  4. implementation
  5. deployment
  6. hosting
  7. growth

  1. Step 1: ~/idea · 1 call

    Idea

    A free 30–45 minute call with a senior engineer. We listen, challenge assumptions and tell you honestly whether — and how — we can help.

    OutputFit assessment and a rough order of magnitude

  2. Step 2: ~/planning · 1–3 weeks

    Planning

    Paid discovery: workshops with your stakeholders, technical due diligence, risk mapping and architecture. We size the work so the estimate means something.

    OutputScope document, architecture outline, milestone plan, fixed estimate

  3. Step 3: ~/design · 2–5 weeks

    Design

    User flows, wireframes and a high-fidelity UI with a reusable design system. We validate the riskiest screens with a clickable prototype before writing production code.

    OutputFigma design system, prototype, annotated specs

  4. Step 4: ~/implementation · Milestone-based

    Implementation

    Two-week sprints with a demo at the end of each one. Code review on every change, automated tests in CI, and a staging environment you can click through anytime.

    OutputWorking software every sprint, in your repository

  5. Step 5: ~/deployment · 1–2 weeks

    Deployment

    Infrastructure as code, automated pipelines, zero-downtime releases and a rollback plan. Launch day is boring — that is the point.

    OutputProduction environment, runbooks, monitoring dashboards

  6. Step 6: ~/hosting · Ongoing

    Hosting

    We run what we build: patching, backups, uptime monitoring and incident response under an agreed SLA — or a clean handover to your team, with documentation.

    OutputSLA, monthly health report, on-call coverage

  7. Step 7: ~/growth · Ongoing

    Growth

    Analytics, SEO, performance work and a prioritised roadmap. We iterate on what the data shows, not on what the loudest opinion says.

    OutputQuarterly roadmap, measurable KPIs

~/principles

What stays constant

  • You own everything

    Code, designs, infrastructure and accounts are in your name from day one.

  • Written decisions

    Architecture decisions and trade-offs are documented, not trapped in someone’s head.

  • No surprises

    Scope changes are estimated before they are built. Budgets are tracked weekly.

  • Senior review

    Every pull request is reviewed by a senior engineer before it is merged.

~/next-step

Have something that needs to ship — and keep running?

Tell us what you are building. Within one business day you get a reply from a senior engineer, not a sales rep — with honest questions, a rough approach, and whether we are the right fit.

Book a discovery call[email protected]

// NDA available before the first call.